Billboard Project for Rochester General Hospital
April 2nd, 2009
Just a few weeks ago, I had a wonderful opportunity to do some photography for Jay Advertising. This particular project was for a billboard component of Jay Advertising’s campaign for Rochester General Hospital. I worked with Art Director, Joe Mayernik and Account Executive, Courtney Smith on the shoot, and had a really great time with everyone involved!
We had a real gathering that day, with RGH clients present, the team from Jay Advertising, and our talent, who was absolutely dynamite to work with! Lorrie Lynn, of Studio 3 Stylists, rocked hair and make-up, while Kathy from our studio handled wardrobe styling. My assistant, Amy showed some great hustle that day, too! Everyone there was so fantastic to work with. It really was one of those “dream” days that I would chalk up as a “Eleven!”
Heather had called me from her car on the way home a couple days back to tell me she had just seen the newly installed billboard on 490 East near the 590 interchange. John gave me a call yesterday on his way home with another sighting along the 490 East onramp from the Inner Loop. I was able to convince John to hop in the back seat of my truck after work this evening so he could get a few shots of the billboard for me. I don’t think anyone was honking their horns, but we had cars stacked up behind us like a NASCAR single-file restart while I went slow, and John took the pictures you see here!
Nice to see some blue sky for a change, isn’t it?
Camera: Hasselblad H2 and CF 132 digital back.
Leave a Reply