Cool Summer Desserts!
June 27th, 2009
Not long after having photographed the meals for the Summer 2009 Wegmans Menu Magazine, I was assigned to create images for an article featuring ice cream and sorbet pairings! A cold winter day seems an unlikely time to be working with frozen treats, but often times we are photographing for a given project 6 months or even a year prior to the release of the article, advertisement or product.
Joan Keyser, a food stylist with whom we love to work, showed up with an arsenal of ice cream scoops that would make Ben and Jerry envious! I never would have imagined that such a large variety of scoop sizes existed! One of Joan’s specialties, though, is working with real ice cream, and it wasn’t long before she had narrowed down her scoops to find the right sizes to use for what we were doing.
My lighting schematic that day was very similar to what I had used in the burger photography shown in the previous post. Bright, energetic, natural looking light that would be cohesive with the existing images, convey the feeling of Summer, and perhaps suggest an outdoor or sunporch type environment.
Wegmans art director, Michael Buckley, had worked with Kathy in targeting a specific look for the props, tabletops, and dishes. Once all these things were laid out in the studio, the decision process began as to which combinations of things would be appropriate for each dessert. Michael then set out to work his magic creating the look of each set.
Once photography was complete at the end of the day, we set out to sample some product! My favorite flavor was the Wegmans Brand Premium, Bordeaux Cherry Chocolate Brownie. You gotta try this stuff! It’s really great! Hurry out and get some while it’s still summertime!
Camera: Hasselblad H2 and Leaf Aptus 65 digital back.



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