Grant Taylor Images Weblog

Photography for Blue Cross / Blue Shield.

July 6th, 2009

I have had a great time this summer working on some projects for Jay Advertising! Lately, the photography I’ve done was to support an advertising campaign for Blue Cross/Blue Shield of Western New York. The campaign consists of four different scenarios that portray business owners who purchase their employee health care plans from Blue Cross. For now, I am able to show you the first scenario. I’ll post the remaining three as they release to the public.

In our first scenario, We photographed in a quarry in Penfield, NY. We had absolutely perfect weather that day. In the midst of a wet Spring and Summer, it was a real treat! Our crew arrived at the quarry early to make the decisions on wardrobe prior to heading down into the depths of the quarry. Due to safety regulations at the quarry, we were all required to wear boots and hardhats. Kathy, our prop and wardrobe stylist at the studio, had to do something special, and went out and bought hot pink hardhats for the ladies on the crew. We stuck out like a sore thumb!

Kathy asks the Quarry Boss for directions to the ladie's room.

Tim Winter, an art director at Jay Advertising, was heading up the project, and is a dream to work with. He has great ideas, and is extremely talented. Kathy was overseeing wardrobe that day, and Lorrie Lynn of Studio 3 Stylists was performing her hair and makeup magic on our model, Steve. We were able to coax Eric out of the studio to help me out with the lighting and equipment. He was happy to get away from the confines of his office and get into the sunshine! Also joining us that day were our client, Lori, and the account executives, Heather and Ben.

Things went really smoothly during the shoot. It was a Friday, and much of the quarry was shut down. We had two shots to accomplish, a portrait and a “butt shot.” Steve did great in both! Heather, our production coordinator at the studio, delivered some snacks and drinks for us in the morning, and that helped us tremendously, as we weren’t stopping for lunch. We finished shooting and got out of the quarry just prior to the locking of the gates. On the way back to the studio, Tim, Eric and I went to Pomodoro for a really nice, really late lunch. Believe me, it was well worth the wait!