Wegmans Holiday Floral.
September 24th, 2009
From flowers to soldiers and back again! The subjects we cover here at Myers Creative Imaging are extremely diverse! I find there is an interesting rollercoaster of ruggedness and sensitivity that we experience during the course of our work week!
I am creating this particular post on the evening of December 13, and the holiday theme seems fitting. The day the photography was done for the project, though, was a very different story. Summer. Hot. Humid. Holiday? I think not! It’s incredible to me that the flowers didn’t wilt that day!
Similar to the Wegmans Fall Floral project, this series illustrates what the florists at Wegmans stores have created for shoppers to bring into their homes for the Winter holidays.
Working with art director, Michael Buckley, of Wegmans Advertising, we set out to create a body of images to be used in an in-store display, promoting these holiday floral arrangements. We were to shoot the arrangements themselves on location one day, and then photograph the design elements in the studio on the next. Michael had reviewed the homes that our production coordinator, Heather, had scouted for our location files, and had selected the perfect one for the project. It was one of those homes where you go in with all this equipment and gear, and have to be super-careful not to scratch something! I don’t usually get too nervous about that until we have to start moving the furniture around. This was one of those days that Michael wanted us to move lots of furniture, lamps, and delicate glass things around. Thankfully, nothing was broken, scratched, soiled, or otherwise maimed. We did good.
My friend and freelance photography assistant, Amy, who had HALO jumped with me for the previous, covert-operations project, was on-scene with Michael and me today. It was a real “Power-Team” we had working on these flowers! The house lended itself very nicely to the “holiday” feel that we were trying to convey, and we were all really pleased with our images from the day! The next day in the studio was a fun one, too! We worked the design elements used in the floral arrangements into several different still-lifes that would be used in the collage on the in-store displays.
Camera: Hasselblad H2 and CF 132 Digital Back.
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