Elite Archery 2010 Product Catalog!
January 4th, 2010
The Judge, new for 2010, in a matte black "Ninja" Edition. Extremely Slick!
My New Year holiday weekend was capped off with the completion of photography for Elite Archery’s 2010 Product Catalog. I’m really excited to get my hands on the final printed piece, because the PDF I saw online today looks just great! I’ve had a really fantastic time working with Garret Armstrong, the VP of Marketing and Sales for Elite Archery, and have enjoyed spending time getting to know the rest of their team, Maggie Armstrong, Missy and Denny Sharrone, and Pete Crawford, the company President. It’s both energizing and refreshing to be working with people who believe so deeply in producing high quality products, are dedicated to supporting their customers, and genuinely love what they do.
Elite Archery's GT500, in Anthracite Gray Metallic. Absolutely gorgeous!
The upper limb and Rev cam of the GT500, Anthracite.
Eric Barbehenn, from our shop at Myers Creative Imaging, was the driving force behind the retouching of the images, and preparing them for going to press. Many hours were spent at the computers in the studio during this post-production process, after the photography was complete. At our latest estimate, 13 gallons of Starbucks Coffee and 29 pounds of Almond M&M’s were consumed during the entire project. Amy Millert and Jennifer Morse provided a great deal of help in the studio on our shooting days, and I felt very fortunate to have had them as part of the team!
Elite Archery's One Piece Bow Quiver, in Realtree AP, mounted on a 2010 Judge. Made by Treelimb for Elite Archery.
Some really exciting, new products have been added to Elite Archery’s already solid arsenal of bows for 2010. Elite’s newest bow, The Judge, is a very sweet looking piece of equipment, featuring an axle to axle length just a whisker under 35 inches, Elite’s new Revolution cams, and a 6 inch brace height. Also new this year are one and two-piece Treelimb quivers, and a line of 7 and 11 inch stabilizers that are Doinker equipped, and feature a smoke colored acrylic rod that is etched with the Elite Archery logo. These accessories have been designed in a way that beautifully complements Elite’s bows aesthetically, and they look as though they will perform solidly and effectively as they should. Other new additions to the product line include a hip quiver and a soft-sided bow case that has to be one of the nicest looking cases I’ve seen!
Efficient Powerhouse! Elite Archery's 2010 Revolution cam!
The catalog went to press today, and will be delivered in time for distribution at Elite Archery’s exhibit booth at the ATA Trade Show in Columbus, Ohio this month. I’m excited to be flying into Columbus on the 13th and attending the show this year for the first time, and for the opportunity to meet with and show work to new, prospective clients! Wish me luck!
The Judge, dressed to hunt, in Realtree AP.
Elite Archery's new Field Quiver. Intelligent design and very classy!
Stokerized, Doinker equipped, and laser-etched! Elite's new 11-inch stabilizer, shown here in black, and available in AP and MAX-1. Also available in a 7-inch model!
Camera: Hasselblad H2, with Leaf Aptus 65S Digital Back.
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